Photographs & History

Photographs and History

Happy Holidays from Michael Froio Photography

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Friends, As 2014 winds down and we are amidst the holiday season I’d like to take a moment to thank everyone for all the wonderful words and support. Between formally becoming a small business owner, commercial commissions, lectures, curating an exhibition, writing, research and making photographs for the Main Line Project it has been a truly amazing year. I look forward to taking the final days of 2014 to reflect on the year and spend some much-needed time with the family. Looking forward to 2015 there is a number of events on the horizon,more information will follow after the start of the New Year. I have taken a moment to assemble here some of my favorite holiday posts from years past, enjoy and happy holidays from my family to yours!

Sincerely,

Michael Froio

Holiday Traditions: Story of the Night before Christmas Paintings by PRR employee William W. Seigford Jr.

This time of year, family and friends come together to celebrate the holidays with traditions developed over generations. As a part of our family tradition I have the pleasure to read to my children on Christmas Eve as my father did before, the fabled poem, The Night Before Christmas by Clement Clark Moore. First published anonymously in December of 1823, it is now the tradition in many American families to read the poem on Christmas Eve.

The story and illustrations presented here were made in 1953 by Pennsylvania Railroad employee, William W. Seigford Jr. who maintained an office at the Harrisburg Passenger Station. They were displayed in the station during the Christmas season alternating with other decorations for several years until Seigford was transferred to Cincinnati in 1956. The paintings were never displayed in Cincinnati but remained in Seigford’s possession until he retired from Penn Central as General Foreman of Passenger Locomotives and Cars in July of 1974. After retirement he returned to the Lancaster area and subsequently donated the paintings to Amtrak’s Lancaster Passenger Station for display during the Christmas season. Surviving the Pennsylvania Railroad and Penn Central, all 12 original paintings hang proudly in the beautiful 1929 waiting room under the watchful eye of Amtrak employees Richard Peiffer and Donna Whitney, who facilitated the making of these reproductions for future preservation.

I would like to acknowledge Mr. William (Bill) L. Seigford for his help on this post as well as his continued support on the Main Line Project, his knowledge and generosity have been a invaluable resource.

The Lionel Corporation: Model Railroad Icon of the Holiday Season

Page 12-13 of Lionel's 1947 product catalog illustrating the deluxe train sets # 1447WS and 1459WS featuring accessories including the log dump car and working cattle pen. Note the locomotive which is modeled after the PRR's failed S2 steam turbine locomotive, which ironically Lionel produced more of than the Juniata Shops!  Original 1947 catalog collection of the author.

Page 12-13 of Lionel's 1947 product catalog illustrating the deluxe train sets # 1447WS and 1459WS featuring accessories including the log dump car and working cattle pen. Note the locomotive which is modeled after the PRR's failed S2 steam turbine locomotive, which ironically Lionel produced more of than the Juniata Shops!  Original 1947 catalog collection of the author.

With modest beginnings Joshua Lionel Cowen and Harry C. Grant founded the Lionel Corporation in 1900, building model trains for retail window displays to help draw consumers to their stores. In 1906 the company responded to the increasing demand for the electric trains in the consumer market and developed its trademark three-rail “standard gage” track to simplify wiring and use of accessories.  By 1915 Lionel would supplement the large standard gage with the budget minded O scale which would later become the standard size of their product lines. Lionel’s use of sharp advertising was ultimately responsible for tying model trains to Christmas, making them popular presents during the holidays, establishing traditions that survive today.  By WWI Lionel was one of three major US manufactures of toy trains, surpassing competitor Ives as the market leader by the 1920’s. Lionel’s growth and aggressive ad campaigns further led to Ives' bankruptcy in 1928.

Lionel 027 gage locomotives and tenders! No Lionel layout was complete with extra motive power, this includes many Pennsy inspired locomotives lettered in both the classic Lionel Lines and PRR. Original 1947 catalog collection of the author. 

Lionel 027 gage locomotives and tenders! No Lionel layout was complete with extra motive power, this includes many Pennsy inspired locomotives lettered in both the classic Lionel Lines and PRR. Original 1947 catalog collection of the author. 

Like many other companies, the Great Depression would be a severe detriment to Lionel’s business, as a result their 1927 operating profit of over $500,000 plummeted to $82,000 in 1930, and ultimately a loss in 1931 of over $200,000 putting Lionel into receivership by May of 1934. A product credited with saving Lionel during the Depression era was a wind up hand car featuring Mickey and Minnie Mouse which Lionel sold well over 250,00 units providing the cash flow to keep the company from closing.

"From the Ranch Lands and Dairy Country!" Lionel was well known for there operating accessories including the Cattle Car and Milk cars both which were accompanied by track side platforms for loading and unloading. Original 1947 catalog collection of the author.

"From the Ranch Lands and Dairy Country!" Lionel was well known for there operating accessories including the Cattle Car and Milk cars both which were accompanied by track side platforms for loading and unloading. Original 1947 catalog collection of the author.

In 1942 Lionel ceased toy production to produce items for the United States Navy during World War II. Regardless of the lack of toy train production, the advertising department pushed heavily to urge American teenagers to start planning their post-war layouts. By late 1945 Lionel resumed production, replacing their original product lines with more realistic trains and accessories exclusively in O Scale. Considered by many aficionados as the golden years, 1946-1956 saw sales soaring with new items including the famous Santa Fe Warbonnet EMD F3 locomotives as well as the Pennsylvania Railroad GGI and experimental S2 steam turbine locomotive. During the 1950s Lionel would tout its short-lived title of largest toy manufacturer, out selling American Flyer almost 2:1. After 1955 sales declined steadily with the rising popularity of the smaller but more realistic HO Scale and to many the end of the true “Lionel era” was in 1959. Over the years Lionel was diversified unsuccessfully and the name survived in different ways including retail toy outlet Lionel Kiddy City. Today the Lionel name remains the most famous name in model trains, though not associated with the original corporation, Lionel LLC owns most of the product rights and trademarks continuing the legacy started by American businessmen Joshua Lionel and Harry Grant well over 100 years ago.

Holiday Travel: A vintage add from the Pennsylvania Railroad

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Classic Christmas Spirit from the Standard Railroad of the World!

In the spirit of Christmas, here are a few festive ads from the mighty Pennsylvania Railroad! Merry Christmas!

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Industry Along The Line

Former Milling Complex of the Wheatena Company, ConAgra and finally Homestat Farms Ltd located off Second Street in Highspire Pennsylvania. The facility straddles Jury St, in this view looking West. To the right (North) is the milling buildings and offices, the left (South) are the storage silos. The dwellings in the background are typical of the area, resembling company homes from the nearby former Bethlehem Steel Steelton Plant. If one looks carefully there is a former Chessie Covered hopper tucked away to the left of the grade crossing in the center foreground.

Former Milling Complex of the Wheatena Company, ConAgra and finally Homestat Farms Ltd located off Second Street in Highspire Pennsylvania. The facility straddles Jury St, in this view looking West. To the right (North) is the milling buildings and offices, the left (South) are the storage silos. The dwellings in the background are typical of the area, resembling company homes from the nearby former Bethlehem Steel Steelton Plant. If one looks carefully there is a former Chessie Covered hopper tucked away to the left of the grade crossing in the center foreground.

Picture 6

While most imagine massive industry along the former PRR mainline, there was significant carload business scattered along the system, whether accessed by running tracks along the main, branch lines, or industrial tracks, these small businesses are something that the Company relied on to generate revenue. Take this Milling Complex for example, we are located on what the 1945 edition of a PRR CT1000 refers to as the the Wheatena Corp. Number 1 and#2 sidings on the Old Line in Highspire Pennsylvania at milepost 186. The Wheatena Corporation, dates back to 1879, when a New York City baker began roasting whole wheat and packaging it as a cereal called Wheatena. While the product was manufactured at a Modern plant in Rahway NJ through the better half of the 20th Century, the raw wheat came from this particular location. By the 1960's, The Ulhman Company's subsidiary, Standard Milling Company purchased Whetena and the Highspire Flour Mill, moving the cereal manufacturing to the Highspire Plant almost immediately in October of 1967. Production continued into the 21st Century under later lessees and owners International Home Foods, ConAgra,  and finally, William Stadtlander's Homestat Farm Limited who currently owns the Wheatena royalties and product line.  As of the purchase in 2001, Wheatena products were still manufactured in Highspire and was still served by Norfolk Southern Corp, however during a recent visit, the mill looks inactive, but it is unclear for how long the facility has been shut down.

Classic Christmas Spirit Railroad style!

In the spirit of Christmas, here are a few festive ads from railroads past celebrating the season! 

Farm Journal, 1948.

Farm Journal, 1948.

New York Times Magazine 1953.

New York Times Magazine 1953.

Saturday Evening Post 1949.

Saturday Evening Post 1949.

All Images are courtesy of the Duke University Library Collection